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Activision Blizzard, Inc (ATVI)
at 7:54PM PST on April 29, 2008.
Article: Aerosmith Confirms Permanent Guitar Hero Exclusivity
As the game industry restructures itself around the production of increasingly expensive big-budget titles many studios are opting to go multiplatform with their latest releases in order to maximize return on investment. This situation leaves certain companies scratching their heads and wondering how, in an environment of broad consumer choice, they can manage to package their own "exclusive" content in a manner that will get people to buy from them rather than the other guy.
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