The launch of God of War III in late 2009/early 2010 will mark a pivotal moment for Sony. But in order to ensure that this game is a hardware sales driver, the cost of the base-level PS3 will need to be in the same ballpark as the Xbox 360 and Wii.
According to our latest consumer tracking study, only two in three people who plan to purchase God of War III currently own a PS3."
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