@PhilHarrision, Isn't profitable / Break Even # different for each game, depending on their development (and marketing) cost ? I think New York Times article (the source of joystiq's article) quoted Reggie incorrectly. I have a really hard time believing that Carnival Games need 1 Million sales to be profitable. It would be profitable long before 1 Million (probably 500K or lower is the break event point).
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Isn't profitable / Break Even # different for each game, depending on their development (and marketing) cost ? I think New York Times article (the source of joystiq's article) quoted Reggie incorrectly. I have a really hard time believing that Carnival Games need 1 Million sales to be profitable. It would be profitable long before 1 Million (probably 500K or lower is the break event point).