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PLAYSTATION 3 (PS3)
at 5:11PM PST on August 22, 2009.
Article: Analysts: Sony lose $100 per PS3 Slim
Analyst at Daiwa Institute of Research: The slide lists the material cost for the PS3 as ¥40,000. The announcer explains that a price drop to ¥29,800 means that Sony's losses will increase with each system they sell. However, if they increase their sales, the material cost will gradually go down, and so too will the losses.
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