Yes, they have done bundles in the past but they don't do it consistently. They keep going back to rolling out SKUs that don't include any games. As a consumer shopping for a PS3 today, I would be questioning why the PS3 doesn't come with any games now when it used to come with a game. The product should be unambiguously adding more value to the customer with each iteration, not cutting back on some avenues.
I think the God of War collection would have made a good bundle as well. I think the strategy here should be for Sony to introduce franchises to new users.
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Yes, they have done bundles in the past but they don't do it consistently. They keep going back to rolling out SKUs that don't include any games. As a consumer shopping for a PS3 today, I would be questioning why the PS3 doesn't come with any games now when it used to come with a game. The product should be unambiguously adding more value to the customer with each iteration, not cutting back on some avenues.
I think the God of War collection would have made a good bundle as well. I think the strategy here should be for Sony to introduce franchises to new users.