Bad form to reply to my own comment but I wanted to add something.
Sony desperately needs to give their Free network services a little more credibility with the average person. People, unfortunately still equate FREE with "Crap". Most people already accept it as the de-facto HD player, but now that standalone units are available for $150, Sony needs to move to move PSN storefront up to the forefront (and I don't mean just putting the icon under every option on the XMB).
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Bad form to reply to my own comment but I wanted to add something.
Sony desperately needs to give their Free network services a little more credibility with the average person. People, unfortunately still equate FREE with "Crap". Most people already accept it as the de-facto HD player, but now that standalone units are available for $150, Sony needs to move to move PSN storefront up to the forefront (and I don't mean just putting the icon under every option on the XMB).