@deftangel, This game is released May 2009, which meant that all sales fall into current FY (Apr 2009 - March 2010).
$125Million / $55 (assume 50% bought the bundle, and 50% bought the game only) = 2.27 Million games shipped so far.
Since this game didn't show up on Jan 2010 NPD Top 10, and Feb 2010 NPD Top 10, it is safe to assume that the legs are not as good as Mario Kart Wii, for example.
With EA Active 2.0 scheduled to launch in Q4 2010, I believe that this stock should go down some more. It should be somewhere below 4 Million, like 3.5 Million maximum and 3 Million minimum.
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This game is released May 2009, which meant that all sales fall into current FY (Apr 2009 - March 2010).
$125Million / $55 (assume 50% bought the bundle, and 50% bought the game only) = 2.27 Million games shipped so far.
Since this game didn't show up on Jan 2010 NPD Top 10, and Feb 2010 NPD Top 10, it is safe to assume that the legs are not as good as Mario Kart Wii, for example.
With EA Active 2.0 scheduled to launch in Q4 2010, I believe that this stock should go down some more. It should be somewhere below 4 Million, like 3.5 Million maximum and 3 Million minimum.