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Xbox 360 (Xbox 360)
at 10:49PM PST on July 10, 2007.
Of course there is brand loyalty...even if just to enjoy backwards compatibility....
From a Nov 2006 study:
While the overall percentage of PlayStation 2 owners showing interest in a next-generation console today was lower than that of other console owners, their intensity of loyalty to Sony products was higher when considering a next generation purchase. The research showed 60% of those who own a PS2 and are considering a new console likely to buy a PS3, which exceeded the 45% of Xbox owners looking to buy an Xbox 360 and 46% of GameCube owners looking to buy a Wii.
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