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Xbox 360 (Xbox 360)
at 9:51AM PST on July 12, 2007.
Again as Goblin Merchant stated, I want to emphasize the following:
An argument for 60 million console sales is going to require a pretty sound argument that the 360 will appeal outside of the US market, which so far it has only done in a limited fashion in Europe and not at all in Japan.
The US is certainly the largest market, which is why I think 40 million is more than generous for this console, but in order to reach 60 million sales they would have to oust the PS3 in Japan and make a better Racing Game than the PS3 since Racing is HUGE in Europe. From the looks of the upcoming racing titles I don't foresee that happening any time soon and you also have to take into account the Brand Loyalty issue, MS has to convince people to leave the familiarity of Gran Turismo and other known quantities and try out their system. All the PS3 has to do is convince their audience that their system is worth the cash to buy it, and with the success of BD so far I think they are making a very strong case for their system over the 360, especially with it only being 100 dollars more to go from the 360 Premium to the 60GB PS3.
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