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Xbox 360 (Xbox 360)
at 1:53PM PST on July 19, 2007.
You can pick and choose what you want to believe but that is what they have said. On the otherhand nobody has said that the 360 has only a 5 year cycle.
The development and manufacture of the PS3 and Xbox 360 almost certainly mean longer lifespans to recoup the costs. It is unlikely that Sony will cut its lifespan significantly shorter than 10 years if it hopes to recover the costs. It is also unlikely that Microsoft would do so. What is likely and may be the only spanner is that the Nintendo produces a true next gen model.
As for the growth of the 360 it obviously is king in the Americas and is doing ok in Europe only lagging behind in Japan significantly. Neither the PS3 or 360 is dominating in Europe. Certainly some countries appear to favour one console over another but certainly no clear winner.
The interesting markets will be the likes of China which may find significant sales over the next 5 years of which we have not precedent for the console of choice in this region as this would be a new arena. I would expect significant sales for both consoles at some point.
I await a price cut because although you believe this is calculated in the numbers it will be this coupled with the games library that will ultimately decide on the quantities shifted by Microsoft and indeed Sony. After all if the PS2 shifted 120 million units without any historical trend then I am sure the PS3 and 360 can make some history to.
I think I will button my lip as I seem to be a lone voice obviously only time will tell.
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