Nintendo is starting to ramp up their mass market/mainstream/casual gamer advertising for this title. This morning, Good Morning America featured Wii Fit and talked about and demoed the title. This is only further evidence of Nintendo definitely putting quite a bit of corporate muscle behind the advertisement of this title.
@jsmrekar, 900 sq. ft. is equal to 100 sq m, if I am not wrong. Having houses that big, I couldn't imagine any problem getting space for 4 player Wii Tennis, unless the place where you place your Wii (And TV) is less than 4 m x 5 m. My living room is 4 m x 5 m, and I don't have any difficulty having 4 player Wii Tennis. Anyway, Wii Fit is personal game, not simultaneous party game like Wii Tennis, so the space requirement should be much smaller.
If Japan can enjoy Wii Sports and Wii Fit, and Japan have lots and lots of small house / condo / apartment (much smaller compared to US), I don't see any reason for size problem in US.
Yesterday, one of the lady DJ's on the local Mix station who I figure is decidedly not hip was talking to the other male host about how she was excited about Wii Fit. She had her facts straight too. Freaky. Apparently she's big into Guitar Hero on Wii. I wonder where she had heard about it.
The marketing is really where it at, independent of the quality of the game. Ubisoft's top notch marketing drove Red Steel to 1M and was a big factor in Assassin's Creed.
With Nintendo throwing down their biggest software marketing campaign ever, there is definitely explosive potential
I was thinking about the discrepancy between the wii-fit and the powerpad. I am not sure if obesity is a larger problem now, we are more sensative to our health or some other things. In my mind they target the same market. The powerglove in a way shares a lot of similarities with the wii-mote, however the glove was poorly executed, as anyone who has ever used it knows.
All of that to say, will wii-fit be a big craze? Do we have a different culture? Will it eventually be bundled like the pad was? i think these are some key determining factors when estimating the stock.
My wife and I bought the wii with the idea of using it as a party system. We live in a 900 sq. ft. condo in Orange County, CA. We aren't upgrading any time soon and it is hard to play 4 player tennis with out hitting someone. Golf, Bowling, Mario Party 8 are all fine as they dont require us to move the coffee table and hit each other. I think the wii fit looks like a great idea in theory, but for us it may be impractical, just because of our living space and lack of wanting to move the coffee table. We may be a select few, but definitely a perspective worth noting.
@deftangel, Anyone shorting Wii Fit at 800 DKP price point is a little bit too pessimistic. I can see it not getting to 1400 DKP, but not getting to 800 ? The risk is too great.
It would seem to me that a pretty significant player is extremely bearish on this stock. The price has collapsed twice in the last week bottoming out at 800DKP just now.
Wii Fit sales are approx 1.7m in Japan alone and it charts in the top 5 every week. I'd be interested to hear any reasoning behind why over 8m lifetime is not achievable?
i know historically when people make mistakes when placing orders, the admins have rolled back the orders. i know it happened to me when i saw someone had bought really high into an IPO and i shorted it massively. later on that future disappeared from my portfolio and the admins said the orders were rolled back because someone typed in an extra 0.
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