Speaking with SEGA of America president Simon Jeffery earlier this week, he was pretty excited about how well Mario & Sonic at the Olympic Games has been selling. Worldwide SEGA has sold about 10 million copies and, as Jeffery pointed out, the upcoming Olympics will likely provide a boost to sales of the game when they kick off.
New UK TV ad amongst huge new marketing plan as top five Christmas place is targeted. Sega is embarking on its first re-marketing of a catalogue title in a bid to keep Mario and Sonic in the UK All Formats top five until Christmas. The ambitious target has been set after the Wii and DS title clocked up 1.2m sales in the UK since launch last year. “We will re-advertise this title heavily and continue re-marketing it all through the year,We’ve sustained sales at 25,000 a week."
It's still charting in the top 5 in the UK, sales even went up this week according to Chart-Track. If it stays there in the weeks coming up to the Olympics it could do really well.
In the UK at least, there is the potential for extremely long legs as the Olympics will be in London for 2012 so there will be plenty of Olympic related opportunities to pick up residual sales over here even post Beijing. 2012 might be a stretch but I can see it's long tail stretching to Xmas 2009 in the UK.
@apujanata, I think there should be a big boost on this game's sales when the olypics come around, according to VGchartz it is at 3.5 million at the moment and should make up the last 1.1 million before the end of the yesr
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