"Despite releasing just yesterday, the developer confirmed today shortages are occurring in specific regions across North America, and that the company is looking to meet the demand. "Yes, Borderlands copies of the Xbox 360 SKU have run out in a few regions, especially the east coast," Gearbox VP of Marketing Steve Gibson told IGN. "We are aware of this and are working with production and distribution at ramping up to catch up with demand."
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Randy Pitchford, the president and founder of Gearbox, was walking us through the single-player campaign when he was hit by a need to show off a particularly cool gun. Jumping into a debug menu screen, he was able to select a few parameters to find just the sorta gun he was looking for. In this case it was a rocket launcher with the description, "Holy sh*t, it shoots rockets!"
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Releasing something fresh and new is always risky, but especially so during the lead up to the holiday season which is when established brands tend to take up a lot of consumer attention. Add to that an economy that’s not in the best shape and anything new and unproven has a few reasons to worry. Gearbox’s CEO Randy Pitchford takes that a step further and admits he is “totally terrified” over the upcoming late-October release of their cel-shaded beauty Borderlands.
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Today 2K Games announced it will publish Borderlands, the latest title from Gearbox Software, makers of the Brothers in Arms series. Borderlands is a sci-fi first-person shooter and will be settling on the Xbox 360, PlayStation 3, and PC.
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