The company looks for Asia to comprise some 15 to 20 percent of its total business by 2012. Compared to the meager 5 percent of EA's wallet it's responsible for today. Key to this expected growth is the Asian market's love affair with playing games online. According to Thompson, while online gaming represents a respectable 10-15% of the company's Asian footprint today, "five years from now, that the online portion of our business could be representing somewhere around 60% of our business."
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From an overall product quality perspective, it seems that EA should be leading all development on PS3, but Xbox 360 still has an installed base advantage, which means that from a Metacritic and revenue perspective, the Xbox 360 SKU should be the priority.
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EA CEO John Riccitiello has just said that the main reason EA is interested in buying Take-Two is to take control of GTA developer Rockstar. “We see them as the asset, as the key part of the deal,” he said. “We would be a great home for them,” Riccitiello listed other 2K studios that would add significantly to EA’s business, “Bioshock, I may note, is one of my favourite games in the last 12 months,” he said.
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"Deutsche Bank analyst Jeetil Patel believes that investors are giving EA too much credit and that the declining sales and average selling prices on titles like Madden is 'troubling.'"
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"Are titles like Boogie and Playground the right approach on the Wii? Judging by Boogie's lackluster sales in its first month, the answer might appear to be no, and given that Madden on Wii sold nowhere close to its 360, PS3 and PS2 counterparts, should EA rethink its strategy? Analysts take a look..."
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Publisher Electronic Arts formally joined Valve's digital distribution platform Steam, bringing big titles such as Spore, Warhammer Online: Age of Reckoning, and more to the PC-based service.
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"Three of the principal developers of the critically acclaimed Metroid Prime series have announced the formation of Austin-based developer Armature Studio, alongside a "long-term, exclusive" publishing deal with Electronic Arts."
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"Electronic Arts more than doubled its year-over-year net sales in the fiscal first quarter, the company announced today. Battlefield: Bad Company, which sold 1.6 million copies, played a key role, and UEFA Euro 2008 and the continuing popularity of Rock Band also pitched in, EA said. The company's total sales were $804 million, a $409 million increase over last year's first quarter. The company still reported a $95 million loss, however, a narrowing from $132 million year-over-year."
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Electronic Arts CEO John Riccitiello purchased almost $1 million in EA stock after the publisher extended its tender offer for rival Take-Two.
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"What will life be like for BioWare following its EA acquisition? Gamasutra talks with founder and CEO Ray Muzyka on the future for the developer as it strikes out on the DS and PS3, and takes on Blizzard with its forthcoming MMORPG."
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