Shane Kim, Microsoft's corporate VP in charge of strategy and business for Interactive Entertainment, was unsurprisingly upbeat about his company's performance at E3 this year, and revealed that Microsoft was working on a ten-year lifecycle for the Xbox 360 - vocalising for the first time a similar strategy to Sony's long-held plans"We firmly believe that the Xbox 360 has a life cycle through 2015 (ten years after the launch)," he said..
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