Nikko Citigroup expects Sony to begin generating profit from PlayStation 3 units in August. Analysts at the wholesale investment bank upgraded Sony’s rating on Monday, engadget reports, noting that the platform holder will from August no longer be making a loss on each system sold. The website says that profit-making PS3s would likely feature sub-65nm cell processors, sub-90nm RSX graphics chips, or both, since the smaller chips are cheaper to manufacturer.
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The current economic conditions, which have seen the yen make significant gains on the dollar in the past year, could impact the company's ability to offer any further price cuts on the PlayStation 3 in the foreseeable future - a move which spurred significant sales in the final quarter of 2007.
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From Official Playstation Magazine UK: BBC reckons sony has an amazing secret game in the works for 2009, Capcom is developing Dead Rising 2 for multiple platforms including PS3, Team ICO's new game has links to Norse myths, Mass Effect and its Sequels will come to PS3, Sony already has a in-game version of PS3's XMB up and running, Netflix will soon offer movie downloads straight to your PS3.
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On Sunday, March 16th, Best Buy Co. Inc. is offering $100 off a Sony PlayStation 3 when purchased with an HDTV at $999 or up. The BestBuy promotion is the latest to increase high-definition sales. The Sony PS3 includes a Blu-ray drive to playback high-definition DVD titles. Since Blu-ray’s defeat of Toshiba’s HD-DVD sales of the PS3 have skyrocketed. Now it looks like BestBuy is getting in on the action.
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"We believe Blu-ray's victory could drive market share gains for the PS3, as we believe consumers will now be more willing to pay up (versus 360) for the standard Blu-ray player," William Blair analyst Ralph Shackart wrote in a note to clients, referring to Microsoft Corp's (MSFT.O: Quote, Profile, Research) rival Xbox 360 game device.
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"An Associated Press business article, dedicated mostly to the impending conclusion of that stupid, distracting "format war", has buried in its conclusion some PS3 sales figures. According to the piece, Sony have now sold 10.5 million PS3 consoles since launch. Which is good news for them, as it puts them squarely on track to meet their goal of selling 11 million by the end of March, a target they set themselves last December."
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"In an effort to scale back heavy costs and to make more funds available for other parts of Sony's business, the company will sell its Cell chip production facilities to Toshiba, according to a preliminary agreement. Sony will retain a minority stake, however."
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Quotes: "I think about PS3 pricing every single day. It is that important a factor ... But I am not planning any immediate pricing action now" and "Going aggressive only on price without being able to back it up with content doesn't make a whole lot of sense to me" .. Pachter added: "I would not rule out a PS2 price cut, but it looks like we can put the PS3 cut to bed until some time early next year."
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"We developed the PS3 as a hardware that lasts for decades and believe we are in a marathon rather than a sprint," company spokesperson Nanako Kato
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Analyst at Daiwa Institute of Research: The slide lists the material cost for the PS3 as ¥40,000. The announcer explains that a price drop to ¥29,800 means that Sony's losses will increase with each system they sell. However, if they increase their sales, the material cost will gradually go down, and so too will the losses.
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