Activision Publishing CEO Mike Griffith today confirmed that Call of Duty creator Infinity Ward, which most recently handled Call of Duty 4: Modern Warfare, will return to the franchise next year with Call of Duty 6.
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Activision has just sent British retailers the information that Modern Warfare will have the SRP of £54.99 ($90.00). This is a £5.00 ($10) increase from the usual SRP of big games. In an interview with MCV UK Ian Curran, THQ EVP of worldwide publishing, says, "Exchange rates between the Euro and the pound are making it very difficult for publishers to show an acceptable operating margin in the UK."
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While No extra information was added Activision just annouced four new games to release in 2009. Guitar Hero 5, a new Tony hawk game, A james bond racing game and Call of Duty 6. Call of Duty 6 has been changed to Call of Duty: Modern Warfare 2. But no information has been released to show that Infinity Ward is the developer.
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Activision Blizzard has briefed its advertising agency TBWA to make the release of Call of Duty: Modern Warfare 2 the "biggest entertainment launch of all time". The publisher wants the Infinity Ward-developed title to eclipse previous records set by games such as Grand Theft Auto IV, which sold 3.6 million units on its first day with a retail value of USD 310 million.
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Activision has revealed that Modern Warfare 2 made USD 310 million on it's first day on sale - in the US and UK markets alone. The company added that it believed 4.7 million units were sold in the two countries as thousands of stores there opened at midnight...
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Ending a lengthy period of inane speculation, Infinity Ward has confirmed that its forthcoming sequel to Call of Duty 4: Modern Warfare will indeed retain the popular Call of Duty branding.
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Janco Partners' Mike Hickey is estimating sales of 11.1 million units for Infinity Ward's Modern Warfare 2 in 2009, with a $338 million first day, suggesting it will end up "the largest video game release" of the year. The analyst firm's Hickey currently has a 'Buy' rating for Activision Blizzard's stock, with a price target of $17.
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Activision announced today that the Call of Duty: Modern Warfare 2 "Stimulus Package" set a new Xbox Live record -- clearly, mapathy had set in. According to Microsoft's figures, the DLC pack was downloaded over one million times in 24 hours, surpassing 2.5 million units within a week. All at $15 a pop.
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GameStop VP Tony Bartel told the site, "As of today, the number of pre-order reservations we've taken for the game is the highest for any title we've ever sold..."
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Activision sold 1.23 million copies of Modern Warfare 2 in the UK on the game's first day on release, MCV can reveal. Incredibly, that's double the number GTA IV sold through in its first 24 hours on shelves – making MW2 by far the fastest-selling video game in UK history. The figure – which represents close to one in 24 UK homes – comes from official GfK-ChartTrack data obtained by MCV.
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