Now, rival publisher Ubisoft has a similar success to report. Its new game, Assassin's Creed 2, developed by Ubisoft Montreal, has posted better-than-expected sales, selling 1.6 million copies in its first week. This represents 32 percent growth over the first week sales of [the original] Assassin's Creed. Ubisoft aims to sell 6 million units by December 31, a goal that analysts now feel it is well on target to meet.
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"The bravest thing Ubisoft Montreal could have done with Assassin's Creed II was simply to make a classic open-world adventure, filled to the brim with things you want to do and the narrative motivation to continue doing them. We not only have the Assassin's Creed game we'd hoped for in the first place to play with, but one of the best open-world games of the year."
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