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Electronic Arts, Inc (ERTS)
Feature: Does EA Need to Rethink its Wii Strategy?
Feature: Does EA Need to Rethink its Wii Strategy?
GameDaily - September 14, 2007
Submitted by Just_Ben (112) at 2:53AM PST on September 16, 2007
"Are titles like Boogie and Playground the right approach on the Wii? Judging by Boogie's lackluster sales in its first month, the answer might appear to be no, and given that Madden on Wii sold nowhere close to its 360, PS3 and PS2 counterparts, should EA rethink its strategy? Analysts take a look..."
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