Sony Corporation (SNE)Sony To Cut Chip Manufacturing Costs
Gamasutra - October 2, 2007
Submitted by Just_Ben (112)
at 7:35AM PST on October 2, 2007
Sony is to partner with semiconductor manufacturer Infineon Technologies subsidiary Qimonda in a new Tokyo based venture meant to reduce development and manufacturing costs in its consumer electronics division, improving the profitability of the PS3 and other products.
"This allows Sony to cut costs in chip development," quotes Bloomberg of analyst Naoki Fujiwara. "It is also good for Sony to expand [its number of chip suppliers]".