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Sony Corporation (SNE)
Sony Creates In-Game Advertising Business Unit

Gamasutra - October 8, 2007

Submitted by Just_Ben (112) at 10:36AM PST on October 8, 2007

It seems Sony wants to finance home and other online gaming trough ads. "SCEA has announced the creation of a new in-game advertising business unit. The company also announced that Darlene Kindler has joined the company.."

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