Sony Corporation (SNE)Sony Creates In-Game Advertising Business Unit
Gamasutra - October 8, 2007
Submitted by Just_Ben (112)
at 10:36AM PST on October 8, 2007
It seems Sony wants to finance home and other online gaming trough ads. "SCEA has announced the creation of a new in-game advertising business unit. The company also announced that Darlene Kindler has joined the company.."