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Activision Blizzard, Inc (ATVI)
Activision commits to revitalising Bond franchise

GI - November 7, 2007


Submitted by Just_Ben (112) at 9:13AM PST on November 7, 2007


"Bond is one of the great videogame franchises of all time and that really was a result of Golden Eye," commented Kotick at a BMO Capital Markets conference. "I think the key to re-energising the Bond franchise is going to be ultimately the highest possible game quality." For Kotick, EA's Bond titles – which included GoldenEye: Rogue Agent and From Russia With Love – suffered because the publisher had too broad a portfolio, leaving the brand neglected.



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