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Why the Wii Leads The Pack

Brisbane, AU - December 5, 2007


Submitted by Bleezy (741) at 6:27PM PST on December 4, 2007


Australian retailers are reporting that gaming is finally in the hands of the mass market after successfully bridging the gap between geeks, girls and grownups for the very first time. "We're not competing with Xbox 360 and PS3. Some of the other consoles really target gamers, but we've created our own market. We have our loyal gamers but rather than targeting one group we are providing games that everybody can play," she says.



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