I don't know if they make any money from this, but this would be so perfect: I love the adds, they add a lot of realism to the scene and look great, in the meanwhile advertisers can be happy that their adds get such great exposure, could be willing to pay and thus lower prices for the consumer resulting in larger install base and so on... though chances are we aren't there yet and that money will just go to cover development costs... though if games are to compete with movies/tv at some point or another they will have to go to lower prices, not to mention that people get tv for free...
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