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Electronic Arts, Inc (ERTS)
EA targets $6 Billion Revenue by 2011
EA targets $6 Billion Revenue by 2011
MCVUK - February 13, 2008
Submitted by Mushashi (5) at 2:34AM PST on February 13, 2008
Publisher plans to boost revenues with new casual games portfolio.
Electronic Arts targets $6 billion in revenues by the end of the 2011 fiscal year, according to CEO John Riccitiello.
With revenues for this financial year expected to be around $3.5 billion, EA are expecting a growth of 70 per cent in three years.
"It's a big number. It's never been done in the game software industry before," said chief executive John Riccitiello to analysts at a meeting at EA's Californian headquarters.
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2apujanata posted on Electronic Arts, Inc (ERTS) at 2:52AM PST on February 13, 2008. RE: EA targets $6 Billion Revenue by 2011@Mushashi,
This is too ambitious, IMO. I hope ERTS doesn't fall on their face.[ Oracle ] [ Level 30 ] [ Rank: 14935 ]bids
20Mushashi posted on Electronic Arts, Inc (ERTS) at 2:34AM PST on February 13, 2008. Article: EA targets $6 Billion Revenue by 2011Publisher plans to boost revenues with new casual games portfolio. Electronic Arts targets $6 billion in revenues by the end of the 2011 fiscal year, according to CEO John Riccitiello. With revenues for this financial year expected to be around $3.5 billion, EA are expecting a growth of 70 per cent in three years. "It's a big number. It's never been done in the game software industry before," said chief executive John Riccitiello to analysts at a meeting at EA's Californian headquarters.[ Oracle ] [ Level 30 ] [ Rank: 5 ]
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Maybe, they must be expecting Nintendo DS and Wii owners to buy most of these new casual games they are making. EA has dropped in profitability for 3 years now, they needed to change output.
The target is also ahead of analyst target of $4.9 billion. EA are expecting $900 million revenue from digital distribution by that time.