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Activision Blizzard, Inc (ATVI)
Activision applies for DJ Hero trademark

ArsTechnica - February 17, 2008

Submitted by deftangel (291) at 5:19AM PST on February 17, 2008

On February 8 Activision filed to trademark the name DJ Hero. The trademark refers to "computer game software and related instruction manual sold together as a unit; interactive video game programs; computer game discs; downloadable software for use in connection with computer games; video game controllers; interactive video game comprised of a CD or DVD sold as a unit with a video game controller." It looks like your guitar is going to get a friend.

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