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Electronic Arts, Inc (ERTS)
Indie-style titles the focus for EA Blueprint
Indie-style titles the focus for EA Blueprint
Developmag - February 26, 2008
Submitted by ItachiItachi (463) at 9:40AM PST on February 26, 2008
Although the company is still trying to keep a lid on its official plans, more news has emerged fleshing out EA's fledgling new Blueprint project, explaining it is focused on developing low-cost original IP that can be used across multiple media.
Variety's Ben Fritz managed to get Blueprint boss Neil Young to talk on the subject at GDC last week: "We focus on creating IP in new ways for our media and finding smart ways to spread it across the media landscape.
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