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World of Warcraft: Wrath of the Lich King (PC)
Activision: It would take $1bn to take on WoW
Activision: It would take $1bn to take on WoW
Eurogamer - February 28, 2008
Submitted by deftangel (291) at 4:02AM PST on February 28, 2008
Speaking at an investor meeting, Activision CEO Bobby Kotick has said that he thinks it would take an investment of $500m to $1bn to take on World of Warcraft - and even then, success isn't guaranteed. "We don't think that even if we made the USD 500m or billion-dollar investment to get a product out that we would even be successful doing it," he said.
If you can't beat them, join them - hence the recent merger of Activision and WOW owners Vivendi, creating Activision Blizzard.
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6deftangel posted on World of Warcraft: Wrath of the Lich King (PC) at 4:02AM PST on February 28, 2008. Article: Activision: It would take $1bn to take on WoWSpeaking at an investor meeting, Activision CEO Bobby Kotick has said that he thinks it would take an investment of $500m to $1bn to take on World of Warcraft - and even then, success isn't guaranteed. "We don't think that even if we made the USD 500m or billion-dollar investment to get a product out that we would even be successful doing it," he said. If you can't beat them, join them - hence the recent merger of Activision and WOW owners Vivendi, creating Activision Blizzard.[ Oracle ] [ Level 21 ] [ Rank: 291 ]
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eBay, however, isn't the only Internet auction player. There are others, but they are all very minor players. I don't think these players are thinking they need billions of dollars to overcome eBay, they just need to make a better platform for buying and selling. Google overtook Yahoo, Altavista, Lycos, Excite, and all the rest well before they had the billions of capital. Of course, there isn't as much of a network effect with search engines, so a better example may be Facebook.