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Activision Blizzard, Inc (ATVI)
$1 billion investment needed to take on World of Warcraft

Gameindustry - February 28, 2008


Submitted by felipedmoreira (378) at 2:59PM PST on February 28, 2008


At the Goldman Sachs Technology Investment Symposium 2008 Conference, Activision CEO Bobby Kotick said he thought it would take $500 million to $1 billion to create a legitimate contender to WoW. "We don't think that even if we made the USD 500 million or billion-dollar investment to get a product out that we would even be successful doing it," he said.



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