Activision Blizzard, Inc (ATVI)$1 billion investment needed to take on World of WarcraftGameindustry - February 28, 2008
Submitted by felipedmoreira (378)
at 2:59PM PST on February 28, 2008
At the Goldman Sachs Technology Investment Symposium 2008 Conference, Activision CEO Bobby Kotick said he thought it would take $500 million to $1 billion to create a legitimate contender to WoW.
"We don't think that even if we made the USD 500 million or billion-dollar investment to get a product out that we would even be successful doing it," he said.
1
Fair point, I did think about putting it in with ATVI instead but changed my mind for some reason. +1 for multiple categories or tags.