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Sony Corporation (SNE)
How format war affected Bluray suppliers & future

gizmodo - March 13, 2008

Submitted by Animate (241) at 9:00PM PST on March 13, 2008

Covers a lot of aspects concerning how format war affected Bluray manufact. & the future. Too long to summarize, but a good read. Excerpt: "Sony basically bet the entire company on the format—plowing over a billion $ into the PS3 trojan horse, & as far as we know, another 1/2 billion on largesse for studios to go Blu." "even after 2.0 players hit the market, new 1.1 players will continue to roll out. Different players will be labeled either "BonusView" or "BD-Live," not 1.1 or 2.0"

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