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Microsoft Corporation (MSFT)
Microsoft and the Mass-Market
Microsoft and the Mass-Market
Eurogamer - March 22, 2008
Submitted by sagexsdx (148) at 7:53PM PST on March 23, 2008
Let's take it back to basics - who, exactly, are the mass market? We talk about mass-market products in a manner which often conflates them with casual products, but that's simply not an accurate way to define the term. The answer, in simple terms, is that "mass-market" is a term that's utterly meaningless when used to describe software. So the term is meaningless - unless you apply it to platforms.
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