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Activision: European market worth more than US
Activision: European market worth more than US
MCVUK - April 9, 2008
Submitted by Mushashi (5) at 4:15AM PST on April 9, 2008
Publisher reveals figures at MI6 marketing conference, taking into account exchange rate.Activision has estimated that the video games market is worth $10.4 billion in Europe, compared to $10.1 billion in the US.Kassoy also predicted that, in terms of numbers alone, more games sales will take place outside of the US than in it by the end of ‘this console cycle’
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