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PLAYSTATION 3 (PS3) > Articles

Sony & Gamestop: GTA IV Has Driven PS3 Sales

nextgenbiz - May 1, 2008

Submitted by Animate (241) at 7:23PM PST on May 1, 2008

"A press statement from SCEA said Thursday, "...As expected, the demand for Grand Theft Auto IV drove sales of the PlayStation 3 entertainment system within the first 24 hours." "Bob McKenzie, SVP of merchandising at GameStop, concurred: “From our position, the launch of GTA IV has been tremendous in driving traffic to our stores, as well as providing a vigorous lift in PS3 console sales over this time last week."

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