Activision Blizzard, Inc (ATVI)Activision: "We're not gonna be at E3 this...
Gamin Nexus - May 1, 2008
Submitted by starship (297)
at 7:29PM PST on May 1, 2008
"After careful consideration, for business reasons Activision has decided not to participate in any official E3 activities. We wish the ESA best of luck with the show."
I'm not going to say this is the death knell for the event but when the #1 company in your industry doesn't come to your event you know you have problems. That means that Call of Duty 5, Guitar Hero IV and the rest of the Activision lineup will not be shown at E3.