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Microsoft Corporation (MSFT)
Shane Kim talks 'mass market' Xbox appeal
Shane Kim talks 'mass market' Xbox appeal
next-gen.biz - June 13, 2008
Submitted by vGInfidel (150) at 5:49PM PST on June 13, 2008
“For us, our opportunity is much like the industry’s opportunity: How do we make what we do mass market? How do we make it a mainstream form of entertainment? And what does that mean in terms of the services, the hardware and the kind of content that we have to deliver in order to realize that vision? ... I think Microsoft is very well-positioned for that kind of a future, in particular respect not only to content, but also the Live service.”
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