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July 2008 NPD In depth Analysis
July 2008 NPD In depth Analysis
Edge Online - August 17, 2008
Submitted by mrahaju (9) at 5:29PM PST on August 17, 2008
Additional # & Data:
PS2 NCAA Football 2009: 140-145K
Wii NCAA Football 2009: 40-45K
S/W Revenue breakdown : Nintendo $270 Million (47%), Sony $184 (31%), Microsoft $129 (22%).
Discussion - Submit a comment
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1Animate posted on Industry News at 9:25PM PST on August 17, 2008. RE: July 2008 NPD In depth Analysis@vGInfidel,
Excellent point. It could likely range from 25-45% I wager.[ Oracle ] [ Level 26 ] [ Rank: 241 ]bids
1vGInfidel posted on Industry News at 9:12PM PST on August 17, 2008. RE: July 2008 NPD In depth Analysis@Joe80,
Dont forget that it is probably an even lower figure than 47% as im sure there many PS2 owners that have 2 or even 3 of the new gen systems. So i agree, this generation is still wide open with all three platforms getting off to reasonable starts at least.
What i think is most interesting is that PS2 owners are showing almost no brand loyalty to Sony if the numbers are to be believed. I would like to know where the survey was carried out, i presume America because im sure in Europe, in the UK especially, there would be more brand loyalty to Sony.[ Oracle ] [ Level 22 ] [ Rank: 150 ]bids
0Animate posted on Industry News at 8:27PM PST on August 17, 2008. RE: July 2008 NPD In depth Analysisbids
1mrahaju posted on Industry News at 5:34PM PST on August 17, 2008. RE: July 2008 NPD In depth Analysisbids
16mrahaju posted on Industry News at 5:29PM PST on August 17, 2008. Article: July 2008 NPD In depth Analysis
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From page 4 of the article :
These groups are most certainly not distinct. That is, there are probably Xbox 360 owners counted in the 18% who are also Wii owners and also counted in the 19%, and so forth.
There are, no doubt caveats which make this a slightly imperfect measure of where PlayStation 2 owners are going. For example, many PlayStation 2 owners upgrading to a PlayStation 3 may take advantage of hardware trade-in deals at retail outlets like GameStop, especially since many PlayStation 3 models will play PlayStation 2 games. The NPD survey would not record those upgraded consumers as current PlayStation 2 owners, skewing the results.
Since the data is from NPD Group, I am sure it is survey in America.