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PLAYSTATION 3 (PS3)
Sony admits lackluster marketing of PS3 value message
Sony admits lackluster marketing of PS3 value message
PS3 Fanboy - September 5, 2008
Submitted by noobie (468) at 11:29AM PST on September 5, 2008
Julie Han, Sony corporate communications, told Gamasutra that "there's a lot we can do on the marketing front." Features, like PS3's video store, and its connectivity with PSP, are something that haven't been spoken about beyond hardcore gaming circles.
"We don't talk enough" about Sony's "future-proofing" strategy, she admits. "With the recession, as people are ... on tighter budgets, they're going to be much more conscious of how they spend their money."
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2apujanata posted on PLAYSTATION 3 (PS3) at 6:53PM PST on September 5, 2008. RE: Sony admits lackluster marketing of PS3 value message@noobie,
Especially now that X360 have their September price cut. Those who have not bought X360 nor PS3 COULD think that X360 is a better proposition (only lack of Blue Ray is holding X360 back, and not everyone wanted to spend money to buy significantly pricier Blue Ray movie).
Sony need to better manage their marketing effort to keep their #2 Worldwide place.[ Oracle ] [ Level 30 ] [ Rank: 14935 ]bids
6noobie posted on PLAYSTATION 3 (PS3) at 11:29AM PST on September 5, 2008. Article: Sony admits lackluster marketing of PS3 value messageJulie Han, Sony corporate communications, told Gamasutra that "there's a lot we can do on the marketing front." Features, like PS3's video store, and its connectivity with PSP, are something that haven't been spoken about beyond hardcore gaming circles. "We don't talk enough" about Sony's "future-proofing" strategy, she admits. "With the recession, as people are ... on tighter budgets, they're going to be much more conscious of how they spend their money."[ Oracle ] [ Level 20 ] [ Rank: 468 ]
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They are currently #3 not #2... They still are some 5 million units behind XBOX360 install base... and yes they need marketing to show that they have very diverse games and also some huge number of exclusives from their 1st party developers and with strong gaming studios and extensive game library continuously improving they are the safest bet..