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GameStop: 360 Cuts Will Drive Huge New Sales

Edge Online - September 9, 2008


Submitted by mrahaju (9) at 11:30PM PST on September 9, 2008


Speaking to Edge at GameStop Expo in Las Vegas, the retailer’s senior vice president of merchandising Bob McKenzie said : “[We expect Xbox 360 sales to have] more in the range of a two to fourfold increase. It’s significant. “Even since the markdown last Friday,” says McKenzie, “we have seen significant increases in sell-through. You would expect higher sales initially, but we’re actually much more bullish on our projections of what this markdown will do.”



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