Sony Corporation (SNE)Sony to raise prices to offset tumbling value of the pound
Telegraph - November 22, 2008
Submitted by welshbloke (60)
at 9:35AM PST on November 22, 2008
Sony to raise prices by up to a third to offset tumbling value of the pound. Over the next few months the Japanese company will charge retailers more for a number of its products.
However, industry experts have predicted that the price increase will not be passed on to customers because shopkeepers are desperate to encourage spending.
Sony announced the move just days after the pound fell to its lowest level against the euro, meaning the company was making less money from British sales.