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Fewer want to upgrade, so MS will focus on current Xbox
Fewer want to upgrade, so MS will focus on current Xbox
newstribune - January 11, 2009
Submitted by welshbloke (60) at 6:10AM PST on January 11, 2009
Microsoft Corp. will rely on its Xbox 360 game console for longer than the previous version because it’s getting harder to get consumers to upgrade, the head of the company’s entertainment unit said.
The software maker will focus on improving the Xbox’s games and features rather than rushing to introduce a new model, President Robbie Bach said Wednesday at the Consumer Electronics Show in Las Vegas. The Xbox 360 started selling in 2005, replacing the original Xbox, which debuted in 2001.
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1apujanata posted on Xbox 360 (Xbox 360) at 5:31AM PST on January 12, 2009. RE: Fewer want to upgrade, so MS will focus on current Xbox@welshbloke,
"When you look at consumers, they are going to be more value-conscious," Bach added.
If the customer are really, really value conscious, Mirosoft (and Sony) should consider starting charging US$ 50 for X360 (and PS3 games), like Wii's. Of course, I realize that development cost for X360 (and PS3) games are higher than Wii (mostly), but the customer (especially non-hardcore) will look at the price, and say : Why don't we buy the cheaper priced one, instead of the higher priced one.
If customer buy 10 games at $10 cheaper each, they can afford to buy accessories/consoles that are $100 more expensive.[ Oracle ] [ Level 30 ] [ Rank: 14935 ]bids
1welshbloke posted on Xbox 360 (Xbox 360) at 4:58AM PST on January 12, 2009. RE: Fewer want to upgrade, so MS will focus on current XboxA Snippet from GamesIndustry website.
Microsoft coy on new Xbox plans
The president of Microsoft's Entertainment and Devices division, Robbie Bach, has refused to confirm that the company is developing a new console, but did say that the challenges for a new platform are harder than previously - and that the Xbox 360 is likely to be around for longer than the original Xbox.
"Just coming up with something that's faster and prettier isn't going to be sufficient," Bach told The Mercury News. "The life cycle for this generation of consoles - and I'm not just talking about Xbox, I'd include Wii and PlayStation 3 as well - is probably going to be a little longer than previous generations."
The original Xbox was released in 2001, with the Xbox 360 going on sale in 2005 - but with no official word on new hardware plans as yet, it looks unlikely that anything new will see the light of day until at least 2011, while Sony has often talked of a ten-year life cycle for the PlayStation 3.
But if the current economic climate continues for a long period of time those dates might be pushed back even further, with consumers unlikely to want to spend significant amounts of money on new hardware and software.
"When you look at consumers, they are going to be more value-conscious," Bach added. "We want to make sure that as the economy does start to recover, that we're positioned well."[ Oracle ] [ Level 30 ] [ Rank: 60 ]bids
3ixaarii posted on Xbox 360 (Xbox 360) at 7:07AM PST on January 11, 2009. RE: Fewer want to upgrade, so MS will focus on current Xbox@welshbloke,
i do believe people have gotten to the mindset of longer hardware, more software... hardware becoming a platform of delivery.
still, ms has gained a lot by pushing for fast and i think they'll still try to do it again... so i expect them to extend as long as possible by any means with the constraint of still being at least 1 year out before sony and no more than 2 behind the new nintendo.[ Oracle ] [ Level 20 ] [ Rank: 444 ]bids
1welshbloke posted on Xbox 360 (Xbox 360) at 6:14AM PST on January 11, 2009. RE: Fewer want to upgrade, so MS will focus on current XboxSo anybody actually believe MS will extend this cycle? I personally do not see a reason why they should not do anything but extend, that is assuming Sony stick to the 10 year plan.
Not so sure if fewer would upgrade. Maybe this is the conclusion based on the PS2 market and the Wii adoption.[ Oracle ] [ Level 30 ] [ Rank: 60 ]bids
28welshbloke posted on Xbox 360 (Xbox 360) at 6:10AM PST on January 11, 2009. Article: Fewer want to upgrade, so MS will focus on current XboxMicrosoft Corp. will rely on its Xbox 360 game console for longer than the previous version because it’s getting harder to get consumers to upgrade, the head of the company’s entertainment unit said. The software maker will focus on improving the Xbox’s games and features rather than rushing to introduce a new model, President Robbie Bach said Wednesday at the Consumer Electronics Show in Las Vegas. The Xbox 360 started selling in 2005, replacing the original Xbox, which debuted in 2001.[ Oracle ] [ Level 30 ] [ Rank: 60 ]
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