PLAYSTATION 3 (PS3)Activision: "We might have to stop supporting...Times - June 19, 2009
Submitted by welshbloke (60)
at 5:36AM PST on June 19, 2009
“They have to cut the price, because if they don't, the attach rates [the number of games each console owner buys] are likely to slow. If we are being realistic, we might have to stop supporting Sony.”
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Depends, if by concentrating on consoles they deem more profitable they could overhaul any PS3 sales lost.
What will be interesting is if Sony respond ahead of a planned cut due to pressure from Activision. I think they may be seeing signs of financial improvements but whether the games division can win an argument for a price cut or whether that money will be used elsewhere in the group is another matter.