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PLAYSTATION 3 (PS3) > Articles

£80m marketing drive for Europe

MCVUK - August 27, 2009

Submitted by apujanata (14935) at 7:50PM PST on August 28, 2009

This week’s news of an £80m marketing drive for Europe – with £12m alone spent in the UK – plus the firm’s designs on ‘converting’ Wii owners looking to try something in HD, is bold and ambitious. All of which means the battle to win back market share (regardless of whether or not Microsoft tries to spoil the arrival of the slim PS3) is going to be interesting to watch.

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