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EA Sports Active (Wii)
EA Sports Active Earns $125m

GamaSutra - March 4, 2010


Submitted by deftangel (291) at 8:10AM PST on March 4, 2010


EA Sports Active has earned $125m during its current fiscal year ending this month said EA Sports boss Peter Moore. "We're great believers in the Wii. When we look at where we've been successful, it's been with specific experiences that are built around that consumer. Sports Active is one of those experiences which is why it's become one of the top 20-selling Wii titles of all time. It's changing the model from a video game positioning to a fitness one,"That's a $200 billion industry"



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