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Sony Corporation (SNE)
Sony cuts price of new Blu-ray player [PS3 next?]
Sony cuts price of new Blu-ray player [PS3 next?]
Yahoo - June 4, 2007
Submitted by Starless (12) at 2:53AM PST on June 4, 2007
"With dominance of the market for high-definition movie discs still up in the air, Sony Corp said Monday it is including a small surprise with the new Blu-ray disc player it is shipping this week: a price tag $100 lower than previously announced. When Sony announced the BDP-S300 player in February, it put the price at $599, but it has now set a list price at $499. That means the new player costs half of what the company's first Blu-ray player cost when it launched just six months ago, probably one of the fastest price declines in the consumer electronics industry. The new player has essentially the same capabilities as the older BDP-S1 but is smaller. The price cut is due to falling production costs and the growing demand for Blu-ray products, according to Chris Fawcett, vice president of Sony Electronics' home products division." Looks like Sony isn't afraid to cut prices to remain competitive. PS3 next?
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4Starless posted on Sony Corporation (SNE) at 2:53AM PST on June 4, 2007. RE: Sony cuts price of new Blu-ray player [PS3 next?]"With dominance of the market for high-definition movie discs still up in the air, Sony Corp said Monday it is including a small surprise with the new Blu-ray disc player it is shipping this week: a price tag $100 lower than previously announced. When Sony announced the BDP-S300 player in February, it put the price at $599, but it has now set a list price at $499. That means the new player costs half of what the company's first Blu-ray player cost when it launched just six months ago, probably one of the fastest price declines in the consumer electronics industry. The new player has essentially the same capabilities as the older BDP-S1 but is smaller. The price cut is due to falling production costs and the growing demand for Blu-ray products, according to Chris Fawcett, vice president of Sony Electronics' home products division." Looks like Sony isn't afraid to cut prices to remain competitive. PS3 next?[ Oracle ] [ Level 22 ] [ Rank: 12 ]
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