Why would EA care if it is sold through to customers (at this point)? Their bottom line depends on selling the product to retailers, not necessarily to customers. EA would have the sales numbers in that case (obviously keeping track of their inventory) and that would be the number that will matter to their investors because that's where EA makes their money.
People are missing the point of this article. It's not meant as a sales release for Harry Potter. It's a call to investors that, while earnings are done, they're doing quite well for this quarter.
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Why would EA care if it is sold through to customers (at this point)? Their bottom line depends on selling the product to retailers, not necessarily to customers. EA would have the sales numbers in that case (obviously keeping track of their inventory) and that would be the number that will matter to their investors because that's where EA makes their money.
People are missing the point of this article. It's not meant as a sales release for Harry Potter. It's a call to investors that, while earnings are done, they're doing quite well for this quarter.