Nintendo, the kind of cross marketing, has a brilliant strategy with the DS. While the DS does great on it's own, Nintendo's panache for marketing will definitely lead to greater than expected DS sales. How is this? I'll elaborate. At present, you have SEVERAL titles already existing on the Nintendo DS making their way to the Wii, a hard to argue mega seller. Not only is Nintendo coming up with the units, it is also out selling and turnin a profit in the process. Children and women are turning to the Wii and making the "hardcore backbone" look like unemployed slobs. The hardcare are always quick to judge with the flash and immediate gratification of games, and will constantly overlook the future potential of a situation. Much like twitch gamers, it is the strategy which eludes them. Nintendo will do one of two things with this strategy of porting DS titles to the Wii. First, they shall sell more individual units of both DS and the potential titles which the people are falling in love with on their larger console. These new users will further increase Nintendo's hold on their audience, these casual gamers which have been snared. Secondly, and much more importantly, the "Nintendo Only" franchises will grab a much steadier foothold on the main console, reaching some potentially "re-newed" gamers. These titles will then release DS versions of the same title (think Windwaker DS or perhaps a new Mario title.) This cross marketing has been Nintendo's secret weapon for years. Worlds of Wonder inclusions in Toys R Us's in the 80's is what made them so dominant. They are notorious for it, and as a result this will increase the DS's potential even further. Also, one simply has to look at the original Gameboy's hold over the public to understand the power Nintendo has over the portable field. -A
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At present, you have SEVERAL titles already existing on the Nintendo DS making their way to the Wii, a hard to argue mega seller. Not only is Nintendo coming up with the units, it is also out selling and turnin a profit in the process. Children and women are turning to the Wii and making the "hardcore backbone" look like unemployed slobs. The hardcare are always quick to judge with the flash and immediate gratification of games, and will constantly overlook the future potential of a situation. Much like twitch gamers, it is the strategy which eludes them.
Nintendo will do one of two things with this strategy of porting DS titles to the Wii. First, they shall sell more individual units of both DS and the potential titles which the people are falling in love with on their larger console. These new users will further increase Nintendo's hold on their audience, these casual gamers which have been snared. Secondly, and much more importantly, the "Nintendo Only" franchises will grab a much steadier foothold on the main console, reaching some potentially "re-newed" gamers. These titles will then release DS versions of the same title (think Windwaker DS or perhaps a new Mario title.)
This cross marketing has been Nintendo's secret weapon for years. Worlds of Wonder inclusions in Toys R Us's in the 80's is what made them so dominant. They are notorious for it, and as a result this will increase the DS's potential even further.
Also, one simply has to look at the original Gameboy's hold over the public to understand the power Nintendo has over the portable field.
-A