See thats what I took away from it as well, they took November's NPD data and stated quite clearly they thought that CoD4 sales would hold steady. That to me means they assumed it would sell the same in Dec as it did in Nov, they aren't analyzing sales data they are analyzing the Economy and specific Industries as a whole and making statements about specific company stocks based on very general knowledge of those industries and using general retail knowledge.
They have done the same thing in the past from what I've found and their predictions are very hit and miss, depending on the industry and the time period.
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See thats what I took away from it as well, they took November's NPD data and stated quite clearly they thought that CoD4 sales would hold steady. That to me means they assumed it would sell the same in Dec as it did in Nov, they aren't analyzing sales data they are analyzing the Economy and specific Industries as a whole and making statements about specific company stocks based on very general knowledge of those industries and using general retail knowledge.
They have done the same thing in the past from what I've found and their predictions are very hit and miss, depending on the industry and the time period.