"Data from research firm iSuppli suggests that the console market in India could be worth around USD 125 million by 2010."
India is not a major market for videogames yet so Sony are helping to grow the market by helping local development of games which indians will like. When the market becomes valuable, Sony will have more popularity than other companies as they helped create the market there.
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The article mentions this:
"Data from research firm iSuppli suggests that the console market in India could be worth around USD 125 million by 2010."
India is not a major market for videogames yet so Sony are helping to grow the market by helping local development of games which indians will like. When the market becomes valuable, Sony will have more popularity than other companies as they helped create the market there.