I can't seem to figure out the reason for the jump today in this stock. All I have seen is bad news for this title's sales.
First off, Guitar Hero: World Tour and Rock Band 2 are both coming to the Wii this fall (at least in the U.S., the largest market for this title). The sales of this title before the launch of GHWT and RB2 have suffered from the announcements of new features, better instruments, and more that the upcoming titles will include because of consumers waiting until the new games are available instead of buying this title. And of course, once GHWT and RB2 launch, consumer interest in this title will almost completely wane.
Next we have the knowledge of June NPD numbers that this title failed to sale more than 259k (since #10 on the charts was at 260k).
Another factor to look at is that this title has no confirmed release for Europe or Australia and with RB2 coming down the line, the question begs why EA wouldn't just skip releasing the original RB on Wii and just release RB2 on the Wii in those territories.
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First off, Guitar Hero: World Tour and Rock Band 2 are both coming to the Wii this fall (at least in the U.S., the largest market for this title). The sales of this title before the launch of GHWT and RB2 have suffered from the announcements of new features, better instruments, and more that the upcoming titles will include because of consumers waiting until the new games are available instead of buying this title. And of course, once GHWT and RB2 launch, consumer interest in this title will almost completely wane.
Next we have the knowledge of June NPD numbers that this title failed to sale more than 259k (since #10 on the charts was at 260k).
Another factor to look at is that this title has no confirmed release for Europe or Australia and with RB2 coming down the line, the question begs why EA wouldn't just skip releasing the original RB on Wii and just release RB2 on the Wii in those territories.
I would put a 1.2 million max cap on this stock.