@Just_Ben,I think we always see the same pattern. Big brands are overevaluated until 1 month before release (God of War, Gears of War, Fallout, Fable) because of some 'fanboyism' (not trying to be offensive, I'm sometimes a fan boy myself) - and then 'big' players start to short to more realistic levels (and become even BIGGER :). I think we will see this happen again here.
2